Pink Velvet White Chocolate Cookies

Featured in: Baking & Sweet Ideas

These stunning pink velvet cookies combine a soft, chewy texture with creamy white chocolate chips for an irresistible treat. The secret lies in creaming butter and sugar until fluffy, then incorporating vibrant pink gel coloring for that signature hue.

After just 30 minutes of chilling, scoop onto baking sheets and bake for 10-12 minutes until edges are set but centers remain delightfully soft. The dough holds its shape beautifully while still achieving that perfect tender texture we all love.

Customizing these treats is simple—add almond extract or rose water for extra sophistication, transform them into cookie sandwiches with cream cheese frosting, or swap in gluten-free flour blend. Stored in an airtight container, they stay fresh for up to a week, making them ideal for preparing ahead for parties, holidays, or whenever a colorful sweet treat calls your name.

Updated on Sun, 01 Feb 2026 16:43:00 GMT
Close-up of soft Pink Velvet Cookies with gooey white chocolate chips, fresh from the oven. Save
Close-up of soft Pink Velvet Cookies with gooey white chocolate chips, fresh from the oven. | zestykhubz.com

My neighbor knocked on the door holding an empty Tupperware container, asking if I had any of those pink cookies left from last week. I had tucked a dozen into the freezer, wrapped tightly in foil, and handed her four with a grin. She confessed her daughter had been asking about them every morning since the bake sale. That moment reminded me why I started making these in the first place—they look like celebration tastes like comfort and somehow manage to make people smile before they even take a bite.

I made my first batch on a rainy Tuesday when I needed something bright to look at. The kitchen smelled like butter and vanilla and the dough turned this impossible shade of pink that felt a little ridiculous and exactly right. I baked half and froze the rest as balls of dough, which turned out to be the smartest decision because now I can bake six cookies whenever the craving hits. My sister tried one warm from the oven and declared them dangerously good, which I took as the highest compliment.

Ingredients

  • All-purpose flour: The structure of these cookies, measured carefully and whisked with the leaveners so you dont get pockets of baking soda.
  • Baking powder and baking soda: This combo gives you a soft interior with just enough lift, and I learned not to skip the whisking step or you will taste bitter spots.
  • Unsalted butter: Softened to room temperature so it creams properly with the sugar, creating that pale fluffy base that makes the cookies tender.
  • Granulated sugar: Sweet and clean, it dissolves into the butter and gives the edges a slight crispness while keeping the centers soft.
  • Egg: One large egg binds everything together and adds richness without making the dough heavy.
  • Vanilla extract: Pure vanilla brings warmth and depth, and I always use a little more than recipes call for because it makes the whole kitchen smell like a bakery.
  • Pink gel food coloring: Gel is key here because liquid coloring thins the dough and mutes the color, start with two teaspoons and add more if you want that bold pink.
  • White chocolate chips: Creamy and sweet they melt just enough to create little pockets of richness and contrast beautifully against the pink.

Instructions

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Whisk the dry ingredients:
Combine flour, baking powder, baking soda, and salt in a medium bowl and whisk until evenly mixed. This step prevents clumps and ensures even rise.
Cream butter and sugar:
Beat softened butter and sugar together for two to three minutes until pale and fluffy, scraping down the sides halfway through. This aeration is what gives the cookies their soft texture.
Add egg, vanilla, and coloring:
Beat in the egg and vanilla until smooth, then add the pink gel food coloring and mix until the color is evenly distributed. The dough will look shockingly bright and thats exactly right.
Mix in dry ingredients:
Add the flour mixture gradually on low speed, mixing just until no streaks remain. Overmixing develops gluten and makes cookies tough instead of tender.
Fold in white chocolate chips:
Use a spatula to gently fold in the chips so they are evenly distributed without overworking the dough. I like to save a few chips to press into the tops before baking.
Chill the dough:
Cover the bowl tightly with plastic wrap and refrigerate for thirty minutes. This firms up the butter so the cookies hold their shape and dont spread too thin.
Preheat and prepare pans:
Heat the oven to 350 degrees and line two baking sheets with parchment paper. The parchment prevents sticking and makes cleanup almost effortless.
Scoop and space the dough:
Use a tablespoon or cookie scoop to portion the dough into balls and place them two inches apart on the sheets. They will spread a bit so give them room to breathe.
Bake until set:
Bake for ten to twelve minutes until the edges are set but the centers still look soft and slightly underbaked. They firm up as they cool and pulling them early keeps them chewy.
Cool and serve:
Let the cookies rest on the baking sheets for five minutes to set, then transfer to a wire rack. Eating one while its still warm with melty white chocolate is completely acceptable.
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Stack of chewy Pink Velvet Cookies with vibrant pink hue, ideal for Valentine's Day parties. Save
Stack of chewy Pink Velvet Cookies with vibrant pink hue, ideal for Valentine's Day parties. | zestykhubz.com

I brought a tin of these to a potluck and watched people hesitate before taking one because they looked almost too pretty to eat. Then someone bit into one and the whole table leaned in asking for the recipe. One friend texted me later that night saying she made a batch immediately and her kids devoured them before bedtime. That is when I realized these cookies are not just dessert they are little sparks of joy that people want to share and recreate in their own kitchens.

Making Them Your Own

I have stirred in a half teaspoon of almond extract for a subtle floral note that pairs beautifully with the white chocolate. A few drops of rose water also works if you want something a little more unusual and elegant. For a fun twist, I have pressed extra white chocolate chips on top of each dough ball before baking so they look bakery perfect, and once I even drizzled cooled cookies with melted white chocolate for a special occasion.

Storing and Freezing

These cookies stay soft in an airtight container on the counter for up to a week, and I have kept them fresh by tucking a piece of bread in the container overnight to add moisture. For longer storage, I freeze baked cookies in a single layer on a tray then transfer them to a freezer bag where they keep for three months. You can also freeze the dough balls on a tray then toss them into a bag and bake them straight from frozen, adding an extra minute or two to the baking time.

Serving Suggestions

I have sandwiched two cookies together with cream cheese frosting for a decadent treat that feels like a celebration. They are perfect alongside a glass of cold milk or a cup of coffee, and I have even crumbled one over vanilla ice cream for an easy dessert that looks fancy. If you are feeling adventurous, try using them as the base for an ice cream sandwich or pack them in a pretty box tied with ribbon for a homemade gift that always gets rave reviews.

  • Press a few extra white chocolate chips on top before baking for a bakery style look.
  • Let the dough come to room temperature for a few minutes if it is too firm to scoop after chilling.
  • Rotate the baking sheets halfway through for even browning if your oven has hot spots.
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Freshly baked Pink Velvet Cookies on a wire rack with melted white chocolate chips. Save
Freshly baked Pink Velvet Cookies on a wire rack with melted white chocolate chips. | zestykhubz.com

These cookies have become my go to whenever I want to make someone feel special without spending all day in the kitchen. They are proof that a little color and a lot of butter can turn an ordinary Tuesday into something worth celebrating.

Recipe FAQs

What makes these cookies pink?

Pink gel food coloring creates the vibrant hue. Gel coloring provides intense color without altering the dough consistency. Start with two teaspoons and adjust based on your desired shade intensity.

Can I use liquid food coloring instead?

Liquid food coloring works but may slightly affect dough consistency. You'll need approximately 1-2 tablespoons to achieve similar vibrancy. For best results, gel coloring remains the preferred choice.

Why is chilling the dough important?

Chilling for 30 minutes prevents excessive spreading during baking, helping cookies maintain their shape. This resting period also allows flavors to meld while ensuring a thicker, softer texture.

How do I know when cookies are done baking?

Remove from oven when edges appear set but centers still look slightly soft and underbaked. Cookies continue firming up during the five-minute cooling period on baking sheets, resulting in perfectly chewy centers.

Can I freeze the dough?

Scoop dough balls onto a baking sheet, freeze until solid, then transfer to freezer bags for storage up to three months. Bake frozen dough balls, adding 1-2 extra minutes to baking time—no thawing needed.

What's the best way to store these cookies?

Keep in an airtight container at room temperature for up to one week. For extended freshness, freeze baked cookies for up to three months. Separate layers with parchment paper to prevent sticking.

Can I make these dairy-free?

Substitute vegan butter sticks and dairy-free white chocolate chips. Ensure all ingredients, including food coloring, are certified vegan. Texture and taste remain deliciously similar to the original version.

Pink Velvet White Chocolate Cookies

Soft, vibrant pink cookies with white chocolate chips, ready to brighten any occasion

Time to Prep
20 min
Time for Cooking
12 min
Overall Time
32 min
Created by Emma Collins

Recipe Category Baking & Sweet Ideas

Skill Level Easy

Cuisine Type American

Makes 24 Number of Servings

Diet Guidelines Vegetarian-Friendly

What You Need

Dry Ingredients

01 2 ½ cups all-purpose flour
02 1 teaspoon baking powder
03 ½ teaspoon baking soda
04 ½ teaspoon salt

Wet Ingredients

01 1 cup unsalted butter, softened
02 1 ½ cups granulated sugar
03 1 large egg
04 2 teaspoons vanilla extract
05 2 teaspoons pink gel food coloring

Add-Ins

01 1 cup white chocolate chips

How To Make

Step 01

Combine Dry Ingredients: In a medium bowl, whisk together the flour, baking powder, baking soda, and salt. Set aside.

Step 02

Cream Butter and Sugar: In a large bowl, use a hand mixer or stand mixer to cream the softened butter and sugar until pale and fluffy, approximately 2–3 minutes.

Step 03

Incorporate Wet Ingredients: Beat in the egg and vanilla extract until well combined. Add the pink gel food coloring and mix until evenly tinted throughout.

Step 04

Combine Wet and Dry Mixtures: Gradually add the dry ingredients to the wet mixture, mixing on low speed until just combined. Do not overmix.

Step 05

Fold in White Chocolate: Gently fold in the white chocolate chips with a spatula until evenly distributed.

Step 06

Chill Dough: Cover the bowl with plastic wrap and refrigerate the dough for 30 minutes to help the cookies hold their shape.

Step 07

Prepare for Baking: Preheat the oven to 350°F. Line two baking sheets with parchment paper.

Step 08

Shape and Arrange Cookies: Scoop tablespoon-sized balls of dough and place them 2 inches apart on the prepared baking sheets.

Step 09

Bake Cookies: Bake for 10–12 minutes, or until the edges are set but the centers are still soft. The cookies may look slightly underbaked; they will firm up as they cool.

Step 10

Cool Completely: Cool on the baking sheets for 5 minutes, then transfer to a wire rack to cool completely before serving.

Equipment Needed

  • Mixing bowls
  • Electric mixer (hand or stand)
  • Rubber spatula
  • Measuring cups and spoons
  • Cookie scoop or tablespoon
  • Baking sheets
  • Parchment paper
  • Wire cooling rack

Allergy Info

Check ingredient labels for allergens and talk to a doctor if you have concerns.
  • Contains wheat (gluten)
  • Contains egg
  • Contains milk (butter and white chocolate chips)
  • May contain soy (in white chocolate chips)

Nutrition Details (per portion)

Details here are just for reference—always consult your health provider.
  • Energy (Calories): 150
  • Total Fats: 7 g
  • Carbohydrates: 20 g
  • Proteins: 2 g